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随着人类社会的进步,科学技术的发展,各种行业必须顺应社会发展而发展,否则将会被社会所淘汰,例如传统媒体行业传播速度慢,受众群体小等问题一直没有得到很好的解决。如今科技发展,互联网媒体如日中天,传统媒体受到互联网的冲击和改革,导致了传统媒体在传播方式、受众群体等方面出现了翻天覆地的变化,产生了新的媒体形态——网络媒体。网络媒体是针对于传统媒体而言,数字化是网络媒体存在的前提。网络媒体与传统媒体相比,具有全球性的广泛
With the progress of human society and the development of science and technology, various industries must develop in accordance with the social development or they will be eliminated by society. For example, the problems of slow transmission of traditional media industries and small audiences have not been solved well . Nowadays, with the development of science and technology, the impact of Internet media and the impact of the Internet on the traditional media has led to tremendous changes in traditional media in terms of modes of communication and audience, resulting in a new form of media - online media. Network media is aimed at traditional media, digital is the premise of the existence of online media. Compared with traditional media, online media has a wide range of global