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伴随市场经济和商品意识的兴起,消费主义和大众文化的渗透,中国的消费文化已经壮大到足够和以往官方主流文化和学界精英文化相抗衡的程度。文化/文学越来越依赖媒介质的存在,需要广告等传播渠道展现文化/文学商品的魅力,实现这些文化产品的市场价值。媒介/广告对消费社会语境中的女性叙事的影响和控制力不断增加,除去媒介传播手段和广告自身充满各种性别关系的不平等暗示之外,叙事文本自身的生存也不得不借用媒介和广告特有的话语方式。20世纪90年代以来,许多女性叙事文本一方面借助消费广告符号充实着文本中各种都市场景,另一方
With the rise of market economy and commodity awareness, the infiltration of consumerism and popular culture, China’s consumer culture has grown strong enough to compete with the official mainstream culture and academic elite culture in the past. Culture / Literature is increasingly dependent on the existence of media. It needs channels of communication such as advertisements to show the charm of cultural / literary commodities and realize the market value of these cultural products. The influence and control of the media / advertisement on female narratives in the context of consumer society are increasing. Apart from the media transmission means and the inequality implicature of advertisements full of all kinds of gender relations, the survival of the narrative text also has to borrow media and Advertising specific discourse. Since the 1990s, many female narrative texts have enriched various urban scenes in texts with the help of consumer advertising symbols. On the other hand,