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本月美容护肤品市场竞争激烈,呈白热化态势。盛夏季节本应是美容护肤品的淡季,但今夏各厂家的促销攻势似乎比天气还热,一浪高过一浪。从市场销售情况来看,防晒、美白产品仍是消费主流。羽西、旁氏、玉兰油仍占据排行榜前三名,但彼此之间的位置有了明显变化。羽西的产品因有其鲜明的针对性,市场占有率从6月份的10.9%升至11.3%.跃登榜首。旁氏的市场占有率也提高了1.3个百分点,紧随其后。而向来位居老大的玉兰油,受其它品牌的挑战和冲击,市场占有率下跌了5.7个百分点,排名也只市得屈居第三,这也许是本月美容护扶市场最大的热点。与6月份相比,上榜的品牌没有变化,只是名次有所变动,这也
Beauty skin care market this month, intense competition, was white-hot situation. Summer season should be the off-season beauty skin care products, but this summer the manufacturers offensive seems hotter than the weather, wave after wave. From the market situation, sun protection, whitening products is still the mainstream consumer. Yue-Sai, Pond’s, Olay still occupy the top three rankings, but the position has changed significantly between each other. Yue-Sai’s products due to its distinctive, market share rose from 10.9% in June to 11.3%. Pond’s market share also increased by 1.3 percentage points, followed by. And Olay has always been the boss, subject to the challenges of other brands and the impact of market share fell 5.7 percentage points, ranked only third only to the city, which may be the beauty of this month, the largest consumer care market hot. Compared with June, the list of the brand did not change, but the rankings have changed, this is also