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设计的背后是文化。一件优秀的设计作品,其背后可能蕴涵的是一个时代乃至几个时代的精粹,同时它必须符合主流文化,具体地反映着大多数人的审美观点与价值取向。作为白沙集团的高端品牌,和牌被设计成为了中国第一款“文化烟”,这里不能不说到“和文化”。五千年中国智慧的传承,以“和”为最高境界,构建了一套中和的宇宙观、人生观和方法论。“和文化”是中华应有之意,是中华民族人格修养不离之道,是中华文明区别与其他文明最根本的标记。文化铸就品牌。
Behind the design is culture. An outstanding design work behind it may contain the essence of one era or even several times. At the same time, it must conform to the mainstream culture and concretely reflect the aesthetic viewpoint and value orientation of most people. As the high-end brand of Baisha Group, the card has been designed into China’s first “culture of tobacco”, which can not but “culture”. Five thousand years of Chinese wisdom inheritance, “harmony” as the highest state, to build a neutral cosmology, outlook on life and methodology. “Culture” is what China should mean and is a way of keeping track of the personality of the Chinese nation. It is the most fundamental mark of the distinction between Chinese civilization and other civilizations. Culture cast brand.