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券商可以适当成立证券服务部 券商要想开辟新的客户资源、壮大客户群体、拓展经纪业务空间、稳步提高市场占有率,关键在于他能否以全面、优质、高效的客户服务来提高投资者的整体素质,并激发其高涨的投资热情。但目前券商多半只是在优化客户投资的外部环境上下功夫,对于客户证券投资知识的培训和投资技巧的指导则关注较少。在经纪业务的经营环境发生变化的新形势下,券商必须更加重视这个课题。
Brokers can be properly set up securities services Brokerage in order to open up new customer resources, expanding customer base, broaden the business space, and steadily increase market share, the key is whether he can be a comprehensive, high quality and efficient customer service to improve investor The overall quality and stimulate its rising investment enthusiasm. However, most of the current brokerages are only working hard to optimize the external environment for customer investment, while less attention is paid to the training of the client’s securities investment knowledge and the guidance of investment skills. In the brokerage business environment changes under the new situation, the broker must pay more attention to this issue.