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目前,中国的名牌产品面临的挑战是多方面的,其中一个重要方面是来自国外名片产品的冲击。以饮品行业为例,从80年代初可口可乐开始涉足中国市场起到今天,其产品以及其它国外饮品渗透到了中国各地城乡市场,几年前,构成中国现代饮品工业框架的几大骨干企业,是抗衡国外名牌产品,并与它们进行竞争的主要力量。但是,在国外名牌产品的冲击下,现在除健力宝和海南椰子汁等少数牌子之外,其它国内名牌市场范围已不断缩小,有的已被可口可乐或百事可乐兼并,成为“两乐”在中国的分厂。其它行业的名牌也面临着类似的情况,有的面临的困境甚至比饮品行业还要严重。
At present, China’s brand-name products face many challenges. One of the important aspects is the impact of foreign business card products. Taking the beverage industry as an example, Coca-Cola began its involvement in the Chinese market in the early 1980s. Today, its products and other foreign beverages have penetrated into the urban and rural markets in China. A few years ago, several key enterprises that constituted the framework of China’s modern beverage industry were competing against each other. Foreign brand-name products and the main forces that compete with them. However, under the impact of foreign brand-name products, in addition to a few brands such as Jianlibao and Hainan coconut milk, other domestic brand-name markets have been continuously narrowed, and some have been merged with Coca-Cola or Pepsi to become “two music” in China. plant. Brands in other industries also face similar situations, and some even face more serious difficulties than the beverage industry.