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数字媒体正在以前所未有的惊人速度影响着消费者的阅读习惯和购买行为,为发现数字媒体给媒体市场带来的变革、理清数字营销目前存在的问题,以期数字媒体能够朝着更健康的方向发展。近日由广告大观杂志社发起的首期数字营销沙龙在南京举行,沙龙由本刊总编辑
Digital media is affecting consumers’ reading habit and buying behavior with an unprecedented alarming speed. In order to discover the change brought by digital media to the media market and clarify the existing problems in digital marketing, digital media can move towards a healthier direction development of. The first digital advertising salon recently launched by Advertising Grand View Magazine was held in Nanjing.