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“很多企业做微信公众号时,都是奔着自媒体平台的目的去的。但其实对于大多数企业来讲,公众号不应只是媒体,仅仅追求庞大的用户量,更多的应该是聚集产品和服务、连接线上线下,即不是靠内容流量来收广告费,而是依靠平台来服务。角度不同,定位也就不同。特别是传统行业企业,更要从经营层面上考虑清楚怎么做。”在采访一开始,首席营销官微信公众号主编
“Many companies are WeChat public number, are running from the purpose of the media platform to go.However, in fact, for most enterprises, the public number should not just the media, the pursuit of a large number of users, more should be Aggregate products and services, online and offline connection, that is, not to rely on content traffic to receive advertising costs, but to rely on the platform to serve. Different perspectives, positioning is different. In particular, traditional industries and enterprises, but also from the operational level to think clearly how Do. ”In the beginning of the interview, Chief Marketing Officer WeChat public number editor