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产品好不好消费者说了算,广告该如何做当然应该由企业来决定。广告水平从一个角度体现出一个民族、国家的文化水平,广告比什么都能反映出国家的时代特色。同样,中国广告的水平也能从侧面反映出当代中国及中华民族的群体文化水平。中国广告起步晚,20多年来虽然取得了长足的进步,但也存在着这样那样的问题,其中之一便是中国广告的执行,表现的问题。中国企业真正需要的广告必须从实际效果出发,广告是为了销售,而不是为了赢得掌声。试想一个绝大多数人都看不懂的图象,不知它要表现什么广告创意,其价值何在?如果需求只是想象的需求,则所创造出来的再有创意的广告又有何用?简而言之,广告的功能或目的就是树立形象,推销商品,促进销售,提高市场占有率。一个广告活动不是为了表现设计家的自我或取悦于自己,而是要成功地传递商品信息,创造先前不存在的消费需求,使销售观念深入人心,并诱发其强劲的购买欲望。
The product is good The consumer has the final say, the advertisement how to do should certainly be decided by the enterprise. Advertising from a point of view reflects a nation, the country’s cultural level, advertising than anything else can reflect the characteristics of the country. Similarly, the level of advertising in China can also reflect the group culture of contemporary China and the Chinese nation from the side. Chinese advertising started late, although considerable progress has been made in the past two decades or so, but there are also such problems. One of them is the implementation and performance of Chinese advertising. The ads that Chinese businesses really need must start with real results, with ads for sale, not for applause. Imagine a vast majority of people do not understand the image, I do not know what it wants to show creative advertising, its value? If the demand is just the imagination of the demand, then create a creative advertising and what is the use? In other words, the function or purpose of an advertisement is to establish an image, promote products, promote sales and increase market share. Instead of representing the designer’s self or appeasing to himself, an advertising campaign successfully conveys product information, creates previously non-existent consumer demand, empowers sales concepts and motivates them to buy strongly.