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中国的药品广告,曾经经历了相当一段摸索、混乱、学习、严管等等诸多状态交锗并存的阶段。一直活跃在这个领域最前沿的昌荣广告,亲身经历了近10年来药品广告的风风雨雨。我认为,中国的药品广告,正在迈入个崭新的阶段,这不是简单的广告投放量多少的量变,而是整个行业在观念、专业、方法、法规等等诸多方面的一次系统的质变。最近几年来,国家颁布的每一个药品企业相关法规政策,无不引发行业的震荡,几轮下来,市场确实得到了一定的净化,原来依靠一个概念用一条广告片就能创造奇迹的时代一去不返,市场的
China’s drug advertisements have experienced quite a period of groping, confusion, learning, strict control and so on. Chang Rong has been active in the forefront of this field of advertising, personal experience of the past 10 years of drug advertising ups and downs. I think that pharmaceutical advertising in China is entering a completely new stage. This is not simply a quantitative change in the amount of advertising, but a systematic qualitative change in concepts, professions, methods, laws and regulations and many other aspects of the entire industry. In recent years, the state promulgated each drug companies related laws and regulations policies, all lead to turmoil in the industry, a few rounds, the market has indeed been a certain degree of purification, the original relies on a concept to use a commercial film can create a miracle era one go Back, the market