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在接到中国人寿保险股份有限公司的媒介策略提案通知之后,按惯例对其进行了粗略的调研。作为2004年在美国纽约和香港两地同时上市,世界500强企业,具有50年历史,我们认为在媒介策略沟通方面肯定存在障碍。因为它太巨型、太老。但通过与其企划部接触后,发现他的务实、创新、效率的风格让我们感动,特别是企划部负责人兰亚东,可能是他销售出身,所以善于沟通,极其务实,眼
After receiving the notice of the media strategy proposal from China Life Insurance Co., Ltd., it conducted a rough survey according to the usual practice. As a Fortune 500 company with 50-year history listed simultaneously in New York and Hong Kong in 2004, we think there are certainly obstacles in the communication of media strategy. Because it’s too big and too old. However, through contact with its planning department, we found his practical, innovative and efficient style touched us. In particular, Lan Yadong, head of the Planning Department, may be his sales background, so he is good at communication, extremely pragmatic,