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生源是我国高等职业教育可持续发展的主要前提,同时也是高等职业院校培养专业技能型人才的关键。随着高职院校生源的日趋紧张,高校加强招生宣传工作显得尤为重要。通过对当前高职招生宣传工作的情况分析,对招生宣传原则、内容以及策略等方面做系统的总结,希望能够对各高职院校的招生宣传工作起到重要借鉴意义。
The source of students is the main prerequisite for the sustainable development of higher vocational education in our country, and it is also the key to cultivating specialized skilled talents in higher vocational colleges. With the tense of students in higher vocational colleges getting tighter, it is particularly important for colleges and universities to strengthen their enrollment and propaganda work. Through the analysis of the present situation of the propaganda work of the enrollment of higher vocational colleges, this paper systematically summarizes the principles, contents and tactics of enrollment promotion, hoping to be of great reference significance to the enrollment and propaganda work of the higher vocational colleges.