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彭祖文化具有不可估量的多重价值,彭祖品牌蕴藏巨大商机。徐州是彭祖文化的发源地,文化资源、物产资源、人文地理和自然条件具备发展彭祖文化产业得天独厚的优势。振兴彭祖文化产业是利国、利民、利社会、利地方的大事。提出以养生长寿为灵魂,以民俗节会为旗帜,以彭祖功夫为纽带,以性文化博物馆为看点,以彭祖园为基地,以养身旅游为名片,以编撰彭祖文化读物为突破口,以做大做强无形资产为主业,以中老年人群为市场定位,作为徐州发展彭祖文化产业的总体思路和战略决策;并制定“发掘、分类、整合、包装、推广”的十字方针及实施举措。从而把徐州打造成一个有特色、有看点的养生名城和区域性旅游中心城市,打响“要长寿到徐州”的旅游名片。
Pengzu culture has immeasurable multiple values, Pengzu brand contains tremendous business opportunities. Xuzhou is the birthplace of Peng Zu culture, cultural resources, property resources, human geography and natural conditions have the unique advantages of the development of cultural industry PANG Zu. To revitalize Pengzu culture industry is a major event that benefits the country, benefits the people, benefits the society and benefits local people. Proposed to life and longevity as the soul, folk festival will be the banner to Pengzu Kungfu as a link to the Sexual Culture Museum as a point, Peng Zuyuan as a base, with health tourism as a business card, compiling Peng Zu cultural readings as a breakthrough to Bigger and stronger intangible assets as the main business, the middle-aged and elderly groups as the market positioning, as the general idea and strategic decision-making for the development of Pengzu culture industry in Xuzhou; and formulate the cross-sectional guidelines of “excavation, classification, integration, packaging and promotion” Implement the move. Xuzhou to fight so as to create a unique, Aspect health city and regional tourism center city, started “to longevity to Xuzhou ” business card.