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近年来,随着市场竞争不断加剧,各电视媒体的广告经营状况也不断多样化,无序竞争的情况屡屡出现,广告时间控制的规范程度参差不齐。 1997年和1999年,国家广电总局曾两次下达通知,对全国电视台的广告播出时间和内容提出要求。 2003年8月下旬,省级电视台广告协作会中国电视广告年会在西宁召开,国家社管司负责人会上已就广告时间的规范问题与各省级电视媒体通过气。 2003年9月24日,国家广电总局发布公告,决心规范广播电视广告管理,新的《广播电视广告播放管
In recent years, as the market competition continues to intensify, the operating conditions of advertisements in various television media are continuously diversified, the situation of disorderly competition appears frequently, and the standardization of advertising time control is uneven. In 1997 and 1999, the State Administration of Radio, Film and Television twice issued a circular demanding the time and content of broadcasting of national television stations. In late August 2003, the provincial television advertising cooperation China Television Advertising Annual Conference was held in Xining, the head of the State Administration of Social Services has been on the standardization of advertising time with the provincial television media through the gas. September 24, 2003, the State Administration of Radio released an announcement determined to regulate radio and television advertising management, the new "radio and television advertising tube