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1985年CCTV的屏幕上开始出现广告。观众就这个话题写信给CCTV,提出到底要不要广告的问题。不久后,《中国电视报》上刊登了这个信息,并开展了讨论。当时给出三种情况,供观众选择:一是无广告,节目不精彩;二是节目精彩,无广告,付费;三是节目精彩,有广告,不付费。大多数观众选择了第三种情况。
In 1985, CCTV’s screen began to appear on the ad. The audience wrote a letter on this topic to CCTV, put forward in the end whether the problem of advertising. Soon after, this information was published on China Television and discussed. At that time, three situations were given for the audience to choose from: first, there was no advertisement, the program was not wonderful; second, the program was wonderful, without advertising and payment; third, the program was wonderful with advertisements and no fees. Most viewers choose the third scenario.