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Niklas Zennstrom and Janus Friis the two breakthrough brains who brought you Kazaa (music-file sharing which they sold to Sharman) and Skype (internet telephony – which they sold to eBay for $US2.6B in 2005) have done it again – redefining the media service delivery spectrum – this time in the form of Joost (pronounced “yohst”) combining file-sharing software and regular–broadcast television.The Joost launch (18 January) is the public face of research veiled as the Venice Project (www.theveniceproject.com). Whilst the January night sky was filled with the incandescent excitement of viewers of the 35million km long Comet McNaught’s tail – a similar stir swished through industry watchers.
Niklas Zennstrom和Janus Friis，这两颗精明的大脑在搞出曾经惊天动地的KAZAA和SKYPE之后（前者为经典的音乐共享软件，卖给了Sharman；后者撼动整个通讯领域并在2005年以26亿美元的神奇报价卖给了Ebay），又有了新的创意——重新定义“网络电视”，这一次的秘诀叫Joost（音译耀斯特），一个结合了共享软件与流媒体播放的革命性网络电视软件。1月18日发布的Joost的前身名为“威尼斯项目”(详情登陆www.theveniceproject.com)。巧合的是，伴随着业界的一片哗然，1月的天空刚好有一颗巨型的彗星滑过天空。
Like Skype, Joost is designed to comply with the intellectual property rights system. Unlike Kazaa, Joost is not a file-sharing system (the cause of so much litigation on the Kazaa project).Joost employs P2P wherein the infrastructure is based on the user’s PC and not a central server.Videos are simply streamed onto the users PC obviating the need to download video files.So there is no copy, just a stream of encoded bits of data.
Janus Friis blog claims:
It’s simple, really — we are trying to bring together the best of TV with the best of the Internet. We think TV is one of the most powerful, engaging mass medias of all time. People love TV, but they also hate TV. They love the (sometimes…) amazing storytelling, the richness, the quality itself. But they hate the linearness, the lack of choice, the lack of basic things like being able to search. And wholly missing is everything that we are now accustomed to from the Internet: tagging, recommendations, choice, and so on… TV is 507 channels and nothing on and we want to help change that!"
“This system is designed from the ground up with the content owner, the marketer and the consumer in mind," Friis said. The system does use a series of backup servers to ensure that content is available when people want to see it, though.
Whilst Friis here describes something akin to YouTube, Joost’s jumpstart will be boosted by: the P2P distribution technology concept proven on Kazaa and Skype, knitting in major TV networks and TV over the Internet – all distilled to deliver what you want when you want it TV.
Consumers are clamouring for the initiative.Meanwhile Apple grabbed rights to over 220 television shows to market on iTunes.YouTube’s modest web-clips service is valued at $US1.65 billion.Video-sharing technology is also being developed by MySpace (the social networking site), Veoh, Grouper and Videoegg.
Networks are resolved and ready to experiment with content-distribution options.TV industry CEOs are alert to the problems posed by file-sharing for the music industry and appear ready to embrace the new technology to deliver programmes and advertising.