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汽车与足球的跨界营销不胜枚举,启辰联手恒大也谈不上太多新意,东风日产让此笔巨额投资花费值得2014年2月17日,东风日产启辰品牌与广州恒大俱乐部举行联合发布会,双方确立战略合作伙伴关系,前者成为后者2014赛季球衣胸前广告赞助商,启辰为恒大俱乐部提供官方用车和亚冠主场赛事接待用车。此时,恒大已经是中超联赛三连冠,并获得过亚洲足球俱乐部冠军联赛冠军,是中国足坛最炙手可热的足球俱乐部。启辰在与恒大的合作中,每年要拿出1.1亿元人民币,创造了国
Automobile and football cross-border marketing too numerous to mention, together with Hengda Kai Chen also do not talk too much, Dongfeng Nissan makes this huge investment worth spending February 17, 2014, Dongfeng Nissan Kai Chen brand and Guangzhou Evergrande Club Held a joint press conference, the two sides established a strategic partnership, the former became the latter 2014 season jersey chest advertising sponsor, Kai Chen for the Evergrande Club to provide official vehicles and host the AFC home reception car. At this point, Hengda is already three consecutive Champions League, and won the Asian Football Club Champions League, is the hottest football in China football club. Kai Chen in cooperation with Evergrande, each year to come up with 110 million yuan to create a country