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从零起步,12年发展到1000余家门店,年销售12亿元。行业不景气时,收购柯达200多家门店,李宁、安踏300多家门店。红谷,这个源自丽江束河的皮具品牌,在经济衰落期表现出极强的生存能力,它怎样炼成?红谷,这家拥有12年发展历史、传承了丽江束河皮匠文化的皮具店,称它为行业最牛,并不为过。2004年,柯达在传统冲印业全线溃退,红谷迅速出击,在全国接手200多家柯达门店,成为全国社区商业圈一方诸侯。
From scratch, 12 years to develop more than 1,000 stores, annual sales of 1.2 billion. Downturn in the industry, the acquisition of more than 200 stores Kodak, Li Ning, Anta more than 300 stores. Red Valley, the leather brand from the Shuhe River in Lijiang, shows a strong viability during the economic decline. How does it make up Red Valley, a 12-year-old leather goods heritage Shop, call it the most cattle industry, not too much. In 2004, Kodak in the traditional printing industry retreat across the board, Red Valley quickly attacked, took over more than 200 Kodak stores throughout the country, become a national community business circle princes.