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1 宗旨 提高和加强美好牌火腿肠在重庆市场人们心目中的品牌形象,扩大知名度,让消费者产生购买欲望,并付诸行动、通过一系列的广告宣传,促销活动,产生轰动效应,激发起人们强烈的参与意识,使美好牌火腿肠走进千家万户,深入人心。2 目标 抢夺重庆市场火腿肠的市场占有率,使美好牌火腿肠的市场占有率在半年内由零提
1 Objective To improve and strengthen the brand image of the beautiful brand ham sausage in the eyes of people in the Chongqing market, expand the popularity, allow consumers to buy desires, and put into action, through a series of advertising campaigns, promotional activities, creating a sensational effect, inspire People’s strong sense of participation has made the beautiful brand of ham into millions of households and penetrated deeply into people’s hearts. 2 Objectives To snatch the market share of ham sausage in Chongqing market, so that the market share of the beautiful brand ham sausage is raised from zero within six months.