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雀巢公司在总裁穆契带领下,今天已成为世界实现国际化最成功的公司。雀巢97%的收入来自海外,几乎世界各地都可以喝到雀巢咖啡。关键在于雀巢“雄霸一方”的市场哲学。
Under the leadership of President Muqi, Nestlé has become the most successful company in the world for internationalization. Ninety-seven percent of Nestlé’s income comes from overseas, and Nestle coffee can be consumed almost anywhere in the world. The key lies in the market philosophy of Nestle’s “dominant side”.