论文部分内容阅读
中国,这一片拥有12亿人口的广阔土地,在改革开放以来,一直是外商投资发展的理想地,而对本地生产商来说,面临的是机遇与挑战,近几年间,随着我国啤酒工业的迅猛发展,本地厂商纷纷加入生产啤酒的行列;一些外资企业也发动攻势,与我国厂商合资建厂,实行本地化生产,务求在这个庞大的市场中分得一杯羹;一些外商则以其久负盛名的啤酒品牌向我国进口,占领本地市场。如何才能够在这个龙争虎斗的市场中稳占一席之地,使自己的民族品版脱颖而出呢P从1903年开始为本地市场提供优质啤酒的青岛啤酒股份有限公司,凭藉其拥有悠久的历史和丰富的经验,策划了一套完整的发展战略、以壮大其实力,在扩大发展我国市场的同时,更力求扬威海外。
China, a vast land with a population of 1.2 billion people, has been an ideal place for foreign investment and development since the reform and opening up. For local producers, it is an opportunity and a challenge. In recent years, with the Chinese beer industry, With rapid development, local manufacturers have joined the ranks of producing beer; some foreign companies have also launched offensives, established joint ventures with Chinese manufacturers, and implemented localized production to achieve a share in this huge market; some foreign companies have long enjoyed a good reputation. The beer brands are imported into China and occupy the local market. How can we be able to hold a firm foothold in this fiercely competitive market and make our own national version stand out? P Tsingtao Brewery Co., Ltd., which has provided high-quality beer for the local market since 1903, has a long history and rich experience. It has planned a complete set of development strategies to strengthen its strength, and at the same time it has expanded the development of our country’s market, it has also strived to increase its overseas presence.