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第26届中国新闻奖已于9月19日公示结束。这次评出一二三等奖共289件,其中一等奖48件。本文主要以一等奖作品为例进行梳理和分析,设了三个参照系。第一个参照系,应对新媒体和网上舆论场挑战,传统媒体如何主动应战和作为;第二个参照系,传统媒体自身,“内容供给侧改革”进行了怎样的选择和尝试;第三个参照系,回应正面宣传必须提升传播力影响力公信力的时代要求,传统媒体作了哪些探索。引进互动概念和机制新媒体最大特点是互动,技术进步把新媒体实时交互的互动性发挥到极致,这不仅改变了以往新闻的“传——受”关系,而且催生了新闻由职业新闻人和用
The 26th China News Awards was announced on September 19. The evaluation of a second and third prize a total of 289, of which 48 first prize. In this paper, the first prize works as an example to sort out and analyze, set up three frame of reference. The first frame of reference should be how to challenge the new media and online media, how traditional media should take the initiative to fight and act as the second reference frame, the traditional media itself and the content supply-side reform. Three frames of reference, in response to the positive propaganda must enhance the credibility of the influence of communication era requirements, the traditional media made what exploration. The introduction of interactive concepts and mechanisms The most important feature of new media is interaction and technological progress that maximizes the interactive interaction of new media in real time. This not only changes the traditional relationship between news and media, but also spurs the development of news from professional news People and use