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名片,作为我们身份信息的独立载体,早已是当今社会中人际交往的重要桥梁,可是国内所广泛使用的名片之中,多数还是缺乏创新设计甚至没有经过任何设计,这类名片往往容易被忽略遗忘,已不再符合时代的需求。一张设计精美的名片,不仅具有信息载体的功能性,还能让人印象深刻,产生记忆,甚至推动人与人之间的交流和来往。本文着手于对当代尤其是国内名片设计的探讨,揭示其面临的主要问题,以及我们应该如何对名片进行创新设计。
Business card, as an independent carrier of our identity information, is already an important bridge of interpersonal communication in today’s society. However, most of the business cards widely used in China are still lack of innovative design or even without any design. Such business cards are often easily overlooked , Is no longer in line with the needs of the times. An exquisitely designed business card not only has the functionality of an information carrier, but also impresses, generates memory and even promotes communication and interpersonal communication. This article sets out to explore the contemporary design of business cards especially domestic, reveal the main problems they face, and how we should innovate the design of business cards.