论文部分内容阅读
It is not strange to have a mobile phone just by prepaying the telecommunication fees and booking mobile phone package without paying the fees of the devices. However, if 10Mb broadband could get a discount or even becomes free for consumers, the preferential conditions from the promotion campaign are quite rare.
It is known that China Telecom Shanghai has launched the campaign of “New E-Surfing for New Year”. With the attractive preferential policy of “purchasing smart phones with zero yuan and enjoying drastic decrease of broadband fees”, China Telecom Shanghai attracted a lot of consumers.
Experts think that China Telecom got exciting achievements in the mobile terminal market in 2011. In 2012, with more CDMA star mobile phones and smart phones pricing at 1000 yuan coming into the market, as well as the inherent advantages of China Telecom in the combination of mobile phones and broadband, China Telecom will have fast development in this market.
Purchasing Smart Phone with Zero Price
It is known that this promotion campaign of “purchasing smart phones at zero yuan and enjoying drastic decrease of broadband fees”. In the first round of the campaign, 6 kinds of smart phones with cost performance, including Samsung I509, Motorola XT882, Coolpad 5860, Coolpad 5855, Lenovo A3902e and ZTE N780. The prices range from 1000 yuan to 5000 yuan and some high-end international brands are included as well. They are suitable for businessmen, ordinary white collars and students.
It is known that these devices are chosen after careful selection based on the demand of the mobile phone market and the new products of different mobile phone manufacturers. With high cost performances, these six kinds of mobiles are all 3G mobile phones with the screens bigger than 3 inches and Android system. Some of them even have the latest Android 2.3 system. It is worthwhile to mention that half of the six kinds of smart phones can accommodate two SIM cards or two networks simultaneously. Apart from Motorola XT882, the others are the newest products in the market.
As the promoter of mobile phones in this campaign, China Telecom follows the “contract plan” and implements the nationwide unified sales policies, which is the said “purchasing smart phones at zero yuan and enjoying drastic decrease of broadband fees”. Among these six mobile phones, consumers can get Lenovo A390e, Samsung i509 and Coolpad 5860 without paying for the device by just prepaying the communication fees of 1290 yuan and choosing the 129-yuan package. They can get Coolpad 5855 and ZTE N780 for free by prepaying communication fees of 1590 yuan and choosing the 159-yuan package. The Motorola XT882 can be gained for free if consumers prepay communication fees of 4890 yuan and choose corresponding package. The number of selectable packages is larger than ever before. Apart from the packages of“Enjoying 3G”, consumers can choose the family-oriented “My E-Home Independent Package” and government- and enterprise-oriented “E-Surfing Navigation A8 Independent Package”.
After choosing corresponding packages, consumers can not only have a wonderful smart phone, but also enjoy the decrease in broadband fees if they are China Telecom Shanghai’s broadband users. The consumers of Lenovo A390e, Samsung i509 and Coolpad 5860 can see the monthly fees for broadband drop by 80 yuan after prepaying the communication fees of 1290 yuan. Those having Coolpad 5855 and ZTE N780 can have their monthly broadband fees drop by 100 yuan after prepaying the communications fees and the user of Motorola XT882 can see the broadband price decrease by 180 yuan after they prepay the communication fees.
Take the most common 2Mb broadband whose monthly cost is 150 yuan for example, a consumer joining in the sales promotion campaign can have a smart phone and enjoy at least 50% discount of the broadband fees. Some of them could even enjoy free 2Mb broadband. If they are the users of Metro Optical Network (MONET) and took part in the campaign of increasing Internet speed of China Telecom Shanghai last year, they can enjoy 20Mb fiberoptic-based broadband with additional monthly cost of 70 yuan. The cost is 3.5 yuan per Mb, 1/20 of the previous cost.
Unprecedented Subsidies
“This fee is too wonderful,” said Mr. Chen, a cartoonist living in Xuhui District, Shanghai. Several months ago the fiber-optical cables are connected to the community he lives and the bandwidth increased from 2Mb to 4Mb. Both up/downloading and file transferal can be finished instantly through the “MONET” without bugging the IPTV. At the end of last year, the broadband at his home upgraded from 4Mb to 20Mb. Mr. Chen was very pleased with this. After hearing about the “zero-yuan plan”, he immediately prepaid the communication fees of 1590 yuan and chose the 159-yuan 3G package, after which he was given a Coolpad 5855.
This is a smart phone suitable for ordinary users. It has classis hardware setting. The 600MHz CPU and 3.5-inch screen make it one of the most wonderful mobile phone accommodating two SIM cards. This is also the most suitable for Mr. Chen who works at home and wants to separate his work from his home. “The key lies in the 100-yuan decrease in broadband cost. I can enjoy 20Mb broadband by only paying 50 yuan per month. This is definitely the cheap- est broadband in China,” Mr. Chen said with a pleased expression.
It is known that China Telecom will give bigger subsidies to smart phone buyers than ever before.
Automatic Upgrade of Data Traffic Pack
Mr. Li from Zhabei District, Shanghai also said that he attended a campaign with the biggest preferential conditions. He subscribed to the 129-yuan 3G package and had a “subordinate card”. That means that Mr. Li could apply for a mobile phone number starting with 189 for his wife and the couple enjoy the same package and share the communication hours. Therefore, Mr. Li did not need to worry about the waste of the communicate fees that had not been used.
In addition, the monthly data traffic pack can be automatically upgraded which deprives Mr. Li of the worries about additional cost if the data traffic exceeds the amount the package offers. Mr. Li met such a predicament last August. He “imprudently” ran out the 600Mb data traffic and the excessive amount should be paid at 0.3 yuan per Mb, which depressed Mr. Li a lot. He had to be very careful when he used mobile phone to surf the Internet, lest the data traffic exceeded the package amount again.
Now, China Telecom Shanghai provides the automatic upgrade of data traffic pack, which can automatically find proper data traffic pack for a user according to his/her monthly consumption of data traffic, making sure that the users cannot suffer additional cost of excessive data traffic. Take Mr. Li for example, if the data traffic he uses every month is 100Mb larger than 600Mb the package offers (cost of 30 yuan). Then the package is automatically upgraded to the 30 yuan for 300Mb. That means that Mr. Li does not need to pay the rest 200Mb data traffic, saving two thirds of the total cost.
It is known that China Telecom Shanghai has launched the campaign of “New E-Surfing for New Year”. With the attractive preferential policy of “purchasing smart phones with zero yuan and enjoying drastic decrease of broadband fees”, China Telecom Shanghai attracted a lot of consumers.
Experts think that China Telecom got exciting achievements in the mobile terminal market in 2011. In 2012, with more CDMA star mobile phones and smart phones pricing at 1000 yuan coming into the market, as well as the inherent advantages of China Telecom in the combination of mobile phones and broadband, China Telecom will have fast development in this market.
Purchasing Smart Phone with Zero Price
It is known that this promotion campaign of “purchasing smart phones at zero yuan and enjoying drastic decrease of broadband fees”. In the first round of the campaign, 6 kinds of smart phones with cost performance, including Samsung I509, Motorola XT882, Coolpad 5860, Coolpad 5855, Lenovo A3902e and ZTE N780. The prices range from 1000 yuan to 5000 yuan and some high-end international brands are included as well. They are suitable for businessmen, ordinary white collars and students.
It is known that these devices are chosen after careful selection based on the demand of the mobile phone market and the new products of different mobile phone manufacturers. With high cost performances, these six kinds of mobiles are all 3G mobile phones with the screens bigger than 3 inches and Android system. Some of them even have the latest Android 2.3 system. It is worthwhile to mention that half of the six kinds of smart phones can accommodate two SIM cards or two networks simultaneously. Apart from Motorola XT882, the others are the newest products in the market.
As the promoter of mobile phones in this campaign, China Telecom follows the “contract plan” and implements the nationwide unified sales policies, which is the said “purchasing smart phones at zero yuan and enjoying drastic decrease of broadband fees”. Among these six mobile phones, consumers can get Lenovo A390e, Samsung i509 and Coolpad 5860 without paying for the device by just prepaying the communication fees of 1290 yuan and choosing the 129-yuan package. They can get Coolpad 5855 and ZTE N780 for free by prepaying communication fees of 1590 yuan and choosing the 159-yuan package. The Motorola XT882 can be gained for free if consumers prepay communication fees of 4890 yuan and choose corresponding package. The number of selectable packages is larger than ever before. Apart from the packages of“Enjoying 3G”, consumers can choose the family-oriented “My E-Home Independent Package” and government- and enterprise-oriented “E-Surfing Navigation A8 Independent Package”.
After choosing corresponding packages, consumers can not only have a wonderful smart phone, but also enjoy the decrease in broadband fees if they are China Telecom Shanghai’s broadband users. The consumers of Lenovo A390e, Samsung i509 and Coolpad 5860 can see the monthly fees for broadband drop by 80 yuan after prepaying the communication fees of 1290 yuan. Those having Coolpad 5855 and ZTE N780 can have their monthly broadband fees drop by 100 yuan after prepaying the communications fees and the user of Motorola XT882 can see the broadband price decrease by 180 yuan after they prepay the communication fees.
Take the most common 2Mb broadband whose monthly cost is 150 yuan for example, a consumer joining in the sales promotion campaign can have a smart phone and enjoy at least 50% discount of the broadband fees. Some of them could even enjoy free 2Mb broadband. If they are the users of Metro Optical Network (MONET) and took part in the campaign of increasing Internet speed of China Telecom Shanghai last year, they can enjoy 20Mb fiberoptic-based broadband with additional monthly cost of 70 yuan. The cost is 3.5 yuan per Mb, 1/20 of the previous cost.
Unprecedented Subsidies
“This fee is too wonderful,” said Mr. Chen, a cartoonist living in Xuhui District, Shanghai. Several months ago the fiber-optical cables are connected to the community he lives and the bandwidth increased from 2Mb to 4Mb. Both up/downloading and file transferal can be finished instantly through the “MONET” without bugging the IPTV. At the end of last year, the broadband at his home upgraded from 4Mb to 20Mb. Mr. Chen was very pleased with this. After hearing about the “zero-yuan plan”, he immediately prepaid the communication fees of 1590 yuan and chose the 159-yuan 3G package, after which he was given a Coolpad 5855.
This is a smart phone suitable for ordinary users. It has classis hardware setting. The 600MHz CPU and 3.5-inch screen make it one of the most wonderful mobile phone accommodating two SIM cards. This is also the most suitable for Mr. Chen who works at home and wants to separate his work from his home. “The key lies in the 100-yuan decrease in broadband cost. I can enjoy 20Mb broadband by only paying 50 yuan per month. This is definitely the cheap- est broadband in China,” Mr. Chen said with a pleased expression.
It is known that China Telecom will give bigger subsidies to smart phone buyers than ever before.
Automatic Upgrade of Data Traffic Pack
Mr. Li from Zhabei District, Shanghai also said that he attended a campaign with the biggest preferential conditions. He subscribed to the 129-yuan 3G package and had a “subordinate card”. That means that Mr. Li could apply for a mobile phone number starting with 189 for his wife and the couple enjoy the same package and share the communication hours. Therefore, Mr. Li did not need to worry about the waste of the communicate fees that had not been used.
In addition, the monthly data traffic pack can be automatically upgraded which deprives Mr. Li of the worries about additional cost if the data traffic exceeds the amount the package offers. Mr. Li met such a predicament last August. He “imprudently” ran out the 600Mb data traffic and the excessive amount should be paid at 0.3 yuan per Mb, which depressed Mr. Li a lot. He had to be very careful when he used mobile phone to surf the Internet, lest the data traffic exceeded the package amount again.
Now, China Telecom Shanghai provides the automatic upgrade of data traffic pack, which can automatically find proper data traffic pack for a user according to his/her monthly consumption of data traffic, making sure that the users cannot suffer additional cost of excessive data traffic. Take Mr. Li for example, if the data traffic he uses every month is 100Mb larger than 600Mb the package offers (cost of 30 yuan). Then the package is automatically upgraded to the 30 yuan for 300Mb. That means that Mr. Li does not need to pay the rest 200Mb data traffic, saving two thirds of the total cost.