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按照企业核心竞争力研究权威詹姆斯·迈天的说法,所谓企业核心竞争力是指“能够使企业以比竞争对手更快的速度推出各种各样产品的一系列核心能力”。通俗地讲,就是企业在那些关系到自身生存和发展的关键环节上所独有的、比竞争对手更强的、持久的某种优势、能力或知识体系。它由许多要素构成,几乎涉及企业管理的方方面面,但最主要的还是3个层面中的21个要素,它们是打造企业核心竞争力的“着力点”之所在。第一层面为基础层,其主要作用是为企业核心竞争力的形成提供深厚基础和必要保障。包括企业文化、理
According to the study of the authority of the company’s core competitiveness, James Maitian, the so-called core competitiveness of enterprises means “a series of core capabilities that enable companies to introduce a wide range of products at a faster rate than competitors.” In layman’s terms, it is the firm’s unique strengths, capabilities, or knowledge systems that are unique to its survival and development and that are stronger than its competitors. It consists of many elements, and it covers almost every aspect of business management, but the most important is the 21 elements of the three levels, which are the “points of effort” for building the core competitiveness of enterprises. The first level is the basic level, and its main role is to provide a solid foundation and necessary guarantee for the formation of the core competitiveness of the company. Including corporate culture and management