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营销计划区别于我国传统概念上的销售计划,营销计划是以促进产品(或服务)营销为出发点而进行的一切事先筹划和规划,周期一般为一个年度。在营销计划中包含着市场环境分析、营销目标、营销策略、营销预算及计划的实施、控制与修正,甚至包含企业的营销战略(很多企业单独制订战略营销计划)。营销计划最终要形成一份完整而具有条理性的书面文件,指导企业营销工作。而传统的销售计划主要包含销售数量、销售额和回款额,它被包含在营销计划的营
The marketing plan is different from the traditional concept of sales plan in China. The marketing plan is all planning and planning in advance to promote the product (or service) marketing as a starting point, and the cycle is generally one year. The marketing plan includes the implementation of market environment analysis, marketing objectives, marketing strategies, marketing budgets and plans, control and correction, and even includes the company’s marketing strategy (many companies individually develop strategic marketing plans). The marketing plan will eventually form a complete and organized written document to guide the company’s marketing efforts. While the traditional sales plan mainly consists of sales volume, sales, and repayments, it is included in the marketing plan of the