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比亚迪股份有限公司1995年2月成立于深圳,创始人王传福靠借资250万元起家。8年后,它已发展成全球最大的镍电池制造商和第二大手机锂电池制造商。但随着众多企业的加入,电池行业的利润将逐渐摊薄。在努力巩固电池领域地位的同时,比亚迪瞄准了手机配件市场,并在该行业再次确立了自己的领先地位。有了资金支撑之后的比亚迪,又开始寻找新的投资领域。如今,它又在汽车市场上发力,再次复制它的袋鼠模式。
BYD Co., Ltd. was established in February 1995 in Shenzhen, founder Wang Chuan-fu borrowed 2.5 million yuan from the start. Eight years later, it has grown into the world’s largest nickel battery manufacturer and the second largest manufacturer of lithium-ion cell phones. However, with the advent of many enterprises, the battery industry profits will gradually dilute. In an effort to solidify its position in the field of batteries, BYD aimed at the mobile phone accessories market and established itself once again in the industry. With the financial support BYD, began looking for new areas of investment. Today, it is again in the automotive market force again to copy its kangaroo mode.