用独有资源 做独家特色——广西卫视提升地方媒体影响力的实践

• 作 者: 朱茅量
• 机 构: 广西卫视,
• 出 处: 新闻战线
• 发表日期: 2009年02期
• 关键词: 广西卫视 北部湾 经济区 广西电视台 发展新战略 媒体影响力 保税港 国家战略 西部大开发 发展战略

国家深入实施西部大开发战略,批准实施北部湾经济区发展规划,批准设立钦州保税港区,使北部湾经济区开放开发上升为国家战略,广西在全国发展大局中的地位进一步凸显。新的发展形势使得广西电视台获得了千载难逢的大好机遇。借势发力调整思路明确未来发展新战略地缘和人文优势并不直接等同于传播优势,只有抓住优势、深挖资源、制订合理的发展战略,才能够形成自身独特的传播优势与品牌特色。

The state has in-depth implemented the strategy of developing the western region, approved the plan for the development of the Beibu Gulf Economic Zone, approved the establishment of Qinzhou Bonded Port Area, and raised the opening up and development of the Beibu Gulf Economic Zone to a national strategy. Guangxi’s position in the overall development of the country is further highlighted. The new development situation has given Guangxi TV station a golden opportunity for a once-in-a-lifetime opportunity. Take the opportunity to adjust the thinking clear future development of new strategies Geopolitical and cultural advantages are not directly equivalent to the advantages of communication, and only seize the advantages, dig deep resources, develop a reasonable strategy for development in order to form its own unique advantages of communication and brand characteristics.