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国家政策法律环境的保障、传媒业市场的准入,境内外和业内外资本的窥视和介入,使得我国的传媒业被冠以“暴利产业”、“朝阳产业”和“利好产业”等等令人遐想联翩的美名。但是,在这些具有无限想象空间的领域里面,潜伏着的暗礁和涌动的暗流却被掩藏着,并且在用心叵测地经营着守株待“兔”的生意。所以,传媒业投资大“热”之下的“冷”思考就显得很有必要。其实,“冷”与“热”是相对的,关键的是给出相应的理性思考和理性指引,回归常态。传媒投资的趋动力在资本,在资本充裕的情况下,投资行为是否理性就显得尤为关键。马克思在《资本论》中指出,资本是永不满足的,它会寻找一切有机可乘之处,进行扩张,具有不惧一切的蠢动欲;马克思同时也在《资本论》中指出,资本的扩张也是很理性的,它时时刻刻在给自
The protection of the legal environment of national policies, the access of the media industry market, the peep and involvement of domestic and overseas capitals and domestic and foreign capital have made our media industry favored by “profiteering industry”, “sunrise industry” and “ Industry ”And so reverie Lian Pina reputation. However, in these areas of infinite imagination, the hidden reefs and surging undercurrents are hidden, and the business of keeping a watch on the “rabbit” is carefully planned. Therefore, it is necessary to consider the “cold” thinking under the “hot” investment in the media industry. In fact, “cold” and “hot” are relative, the key is to give the appropriate rational thinking and rational guidelines, return to normalcy. The driving force of media investment in the capital, in ample capital, the investment behavior is more critical is particularly crucial. Marx pointed out in “Capital Theory” that capital is never satisfied. It will look for all the advantages and expand it with the irrational desire to move forward. Marx also pointed out in “Capital Theory” that capital Expansion is also very rational, it is always from to