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The purpose of this thesis is to evaluate the possibility of Chinese fast food chain to grow their branch in neighborhood country like Thailand.At present,Chinese fast food restaurant sector is considered as a quick growth industry due to the growth of Chinese economic.Some brands have strong reputation in their home town which has high potential to expand their business in foreign market. However,the great success in home country cannot guarantee the success in the oversea markets.The strategies that they apply at their home market need to change or adjust to be suitable for the new market environment.As a result,to develop the suitable market strategy and avoid the management mistakes,firms need to learn about the environment of the new market in every aspect. This study would focus on the factors that the firms have to consider while running fast food business in Thailand.Author analyzes the potential of this industry by using the management tools which can illustrate a clear picture of this market.Moreover,this paper gives more detail about Thailand consumer behavior for fast food industry,as well as their attitude toward Chinese food. After gathered sufficient significant data about the Thai industry environment and Thai customer behavior,the data are analyzed and interpreted to develop the possible scheme for Kungfu restaurant to expand their business in Thailand.The recommendations are discussed in this study for the practitioners who interested in investing in Thai fast food restaurant market. In conclusion,according to the data gathered through the process of this research,the data point out that Chinese fast food chained can achieve in Thailand with less business practice adjustment due to several factors.Thai consumer has already familiar with Chinese culture and cuisine and the trend of healthy consuming is more popular among Thai people.Furthermore,foreign investments are also welcome in Thailand.The result of this study can be utilized by Chinese fast food firm who want to expand their market into Thailand.