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著名的公共关系学教授格鲁尼格认为,公共关系是指一个组织与其相关公众之间的传播管理。即公共关系是一个组织运用各种传播手段,在组织与社会公众之间建立相互了解和信赖的关系,并通过双向的信息交流,在社会公众中树立起良好的形象和信誉,以取得理解、支持和合作,从而有利于促进组织本身目标的实现。无偿献血工作涉及与相关公众建立良好的互动关系,是一项公益性的社会系统工程,是事关人民群众生危的民心工程,需要广大人民群众充分认识此项工作和生命相连的重要意义,进而支持参与无偿献血,共同担负起救助生命的义务,显得尤为重要。
Gruenig, a well-known professor of public relations, believes that public relations refers to the management of the communication between an organization and its associated public. That is, public relations is an organization that uses various means of communication to establish mutual trust and mutual trust between the organization and the general public. Through two-way exchange of information, public relations establish a good image and reputation among the general public for understanding, Support and cooperation so as to promote the realization of the goals of the organization itself. The work of unpaid blood donation involves establishing a good interactive relationship with relevant publics. It is a public welfare social system project, a popular project that is related to the people’s danger to life. We need the masses to fully understand the importance of this work in connection with life. It is even more important to support the voluntary blood donation and share the obligation of saving lives.