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文章首先回顾了日美跨国公司在华知识产权保护战略,认为日本企业主要采用适应性坚持战略,美国企业主要采用了强硬战略,前者比后者更有效。其次,文章分析了日美跨国公司在华IPR保护战略的新发展。最后,文章得出了跨国公司的IPR保护战略应该与时俱进、因地制宜、自我完善和自我反思的四点启示。
First of all, the article reviews the strategy of intellectual property protection for multinationals in Japan and the United States. They think that Japanese firms mainly adopt the strategy of adaptability and persistency. American firms mainly adopt tough strategies, while the former is more effective than the latter. Secondly, the article analyzes the new development of IPR protection strategy in Japan and the United States. Finally, the article draws four enlightenments that the IPR protection strategy of multinational corporations should keep pace with the times, adapt to local conditions, self-improvement and self-reflection.