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随着经济的不断发展,社会的不断进步,人们在日常生活与生产中的用电量不断增加,“电力”逐渐演变成一种特殊商品。供电企业为了更好地经营这种商品,就出现了电力营销。而供电企业如果想要在高速发展的经济市场中发展得更快、更好,就需要保证电力营销的质量,但是就目前而言,我国供电企业的电力营销管理体系还不甚完善,这样就会造成无法积极应对电力营销过程中出现的风险问题,导致电力营销质量不佳,甚至影响供电企业的良性发展。本文主要先从我国部分供电企业电力营销过程中的风险问题着手,然后就电力营销风险管理方法进行探讨。
With the constant development of economy and the constant progress of society, people use more electricity in daily life and production, and “electricity” gradually evolves into a special commodity. Power supply enterprises in order to better run this kind of product, there has been electricity marketing. However, if the power supply enterprises want to develop faster and better in the rapidly developing economic market, they need to ensure the quality of power marketing. However, for the moment, the power marketing management system of China’s power supply enterprises is still not perfect, Will result in the failure to actively respond to the risks that arise in the electricity marketing process, resulting in poor quality of electricity marketing and even affecting the sound development of power supply enterprises. This paper mainly starts with the risk problems in the electricity marketing process of some power supply enterprises in our country, and then discusses the risk management methods of power marketing.