论文部分内容阅读
在IDEO几十年的发展历程中,我们帮助过数千家公司把突破性的理念引入市场,从苹果公司的第一代电脑鼠标,到美敦力公司的新一代手术器械,再到北脸(The North Face)中国旗舰店清新的品牌战略。人们会说,“噢,这些本就是有天赋异禀的人做的事。”多伦多大学罗特曼管理学院的院长罗杰·马丁与我分享的观点是,有设计思维者会对每件事都做出原创选择,从布置书架到呈现作品,他们环顾世界的时候发现随处都有改进的机会。现代社会每件事都是某个人一系列决定的结果,为什么那个人不是你呢?
In the decades that IDEO has evolved, we’ve helped thousands of companies bring groundbreaking ideas to the market, from Apple’s first-generation computer mouse to Medtronic’s next-generation surgical instrument to North Face North Face) China flagship store fresh brand strategy. People would say, “Oh, these are the things that gifted people do.” "Roger Martin, dean of the University of Toronto’s Rotman School of Management, shared with me that there is a design mindset who will Everything makes original choices, from arranging book shelves to presenting works, and looking around the world finds opportunities for improvement everywhere. In modern society, everything is the result of a series of decisions made by someone. Why is not that person you?