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无创意,不营销。一谈到营销就想到创意。创意必须以科学、严谨的营销管理过程为基础,与各种营销组合工具密切配合才能起到促进销售、占领市场的作用。早有学者提出,认为企业只有两项职能,就是营销和创新。创意营销不仅包括产品策略的创意,品牌创意,广告宣传创意,企业形象创意等,它还是整个营销策划过程的基础,是决定营销策划的前提。创意营销有其明确的行为目的,更具有明确的产品卖点创意。创意营销是有计划的营销行为的一个组成部分,这对于竞争相对激
No creativity, no marketing. Think of creativity when it comes to marketing. Creativity must be based on a scientific and rigorous marketing management process and work closely with a variety of marketing mix tools to promote sales and capture the market. Some scholars earlier proposed that enterprises have only two functions, that is, marketing and innovation. Creative marketing not only includes product strategy ideas, brand creativity, advertising ideas, corporate image creativity, it is the basis of the entire marketing planning process, is to determine the premise of marketing planning. Creative marketing has its own clear purpose of behavior, but also has a clear product selling ideas. Creative marketing is an integral part of planned marketing practices, which is relatively competitive for competition