可复制性增长模式失败法

• 作 者: 詹姆斯·艾伦 艾鲁
• 机 构: 贝恩公司,
• 出 处: 商学院
• 发表日期: 2014年12期
• 关键词: 可复制性 失速 企业模式 负熵 不可战胜 诺基亚公司 破坏性创新 诺基亚 克里斯坦 税前利润

因为各种原因,所有高度成功的可复制性增长模式都有失速出局的倾向。那些一度看上去不可战胜的企业模式失败的两个主要原因是—失去了对企业核心的关注,以及未能足够迅速的适应新的环境。最常见的原因是焦点分散(loss of focus),这常常伴随着核心业务营运的滞怠、负熵的增加或者对一线核心业务的一种越来越失序的感觉。在我们所考察的失速出局的

For a variety of reasons, all highly successful models of replicable growth have a tendency to stall. Two major reasons for the failure of those once-seemingly invincible business models are the loss of focus on the business core and failure to adapt quickly enough to the new environment. The most common reason is the loss of focus, which is often accompanied by laxity in core business operations, increased negative entropy, or an increasingly disorganized perception of first-tier core businesses. Stalled out of our consideration