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值得注意的是,企业在设立公益目标时,要与企业的理念、愿景相契合;与企业的目标消费群相契合;与企业的重点区域市场相契合。只有这样才能真正改善企业与相关利益方的关系,实现公益的深层目标。此外,公益活动的主题应该考虑到国家政策环境。除了健康、环保、贫困等长期性主题外,还要考虑到如何与国家政策结合起来。比如最近几年红红火火的“新农村建设”运动
It is worth noting that, in establishing public service goals, enterprises should conform with the concept and vision of the enterprise, fit with the target consumer group of the enterprise, and fit with the key regional markets of the enterprise. Only in this way can we truly improve the relationship between the enterprise and the stakeholders and achieve the deep goal of public welfare. In addition, the theme of public welfare activities should take into account the national policy environment. In addition to the long-term themes of health, environmental protection and poverty, it is also important to consider how to combine them with national policies. For example, in recent years booming “new rural construction” movement