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“网络视频广告往往走进一个误区就是单一追求广告曝光,而忽略了网络广告市场营销传播效果的最核心信条,那就是投给谁看,在解决广告投放系统问题之后,第二步要解决的问题是按照目标受众投放,即按照年龄、性别、收入等人口信息进行定向投放,这需要营销者进行海量数据挖掘,进行用户画像。第三步需要解决的是广告效果的终极目标,即投放完之后品牌知名度是否得到提高,产品销售是否因广告投放而产生正面作用。”
“Online video ads often go into a misunderstanding is a single pursuit of advertising exposure, while ignoring the core message of the effectiveness of online advertising marketing communications, that is, vote for who see, after solving the problem of ad delivery system, the second step to solve Of the problem is targeted delivery, that is, according to age, gender, income and other demographic information targeted delivery, which requires marketers to carry out massive data mining, user portraits.The third step is to address the ultimate goal of advertising effectiveness, that is, After the brand awareness is improved, whether the product sales due to advertising and have a positive effect. ”