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2007年4月10日,清晨7:30,青岛市南区中山路的一个报刊亭上,售报人正忙碌着招呼行人,每天,她能卖出150份《半岛都市报》和50份的《青岛早报》。在青岛市场上,《半岛都市报》明显领先。曾称霸青岛市场的《青岛晚报》,已经悄然退出市场前两位。几年前,当《青岛晚报》沉醉于客户排队做广告的盛况时,新生的《半岛都市报》成功开启一场“农村包围城市”的发行大战,以早报打晚报,短时间内迅速占领早间市场。在中国报业市场上,这一幕并不鲜见。
On April 10, 2007, at 7:30 am in Qingdao, a newsstand on Zhongshan Road in Southern District, the salespeople are busy greeting pedestrians. Every day, she can sell 150 copies of The Peninsula Metropolitan Daily and 50 copies of “Qingdao Morning Post.” In the Qingdao market, “Peninsula Metropolis Daily” was clearly ahead. Qingdao Evening News, who once dominated the market in Qingdao, has quietly quit the top two in the market. A few years ago, when the Evening News of Qingdao was intoxicated with advertisements lined up by its customers, the newly rented Peninsula Metropolitan Daily successfully launched a “war of cities encircled by cities” Occupation of the morning market. In the Chinese newspaper market, this scene is not uncommon.