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2012年,中国人消费了全球25%的奢侈品,约3060亿元人民币,其中60%花到了国外,中国奢侈品市场增速由前年的30%骤降至7%,同期海外购买的奢侈品金额暴增31%。以下是小编对中国奢侈品消费现状从不同角度做出的梳理总结。最青睐的配饰品牌爱马仕阿玛尼香奈儿路易威登迪奥卡地亚古驰对待奢侈品的不同态度1.较年轻的消费者(25—35岁),注重独特性,喜欢与他们个性更相符的品牌或产品,而且非常乐意通过网络和移动设备与奢侈品牌进行沟通。2.较年长的消费者(35—45岁),对身份、专属性更在乎一些,而且在奢侈品上花费得更多。
In 2012, the Chinese consumed 25% of the world’s luxury goods, about 306 billion yuan, 60% of which went abroad. The growth rate of the Chinese luxury goods market plunged from 30% of the previous year to 7%. Overseas purchases of luxury goods The amount soared 31%. The following is Xiaobian on the status quo of luxury goods consumption in China from a different point of view to sort out. The most popular accessories brand Hermes Armani Chanel Louis Vuitton Dio Cadillac Gucci Handbags Different attitude toward luxury 1. Younger consumers (25-35 years old), pay attention to the uniqueness, like their personality more in line with the brand or product, and Very willing to communicate with luxury brands via the web and mobile devices. 2. Older consumers (35-45 years old), more care about identity, specialties, and spend more on luxury goods.