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生活在不同地区的人们具有不同的地域特性,其信息沟通和交流的方式也会有浓厚的地域文化色彩。因此,读者最关注与自己相关度较高的本土新闻。这不仅是新闻接近性的原因,更在于新闻报道中隐含的一种本土文化认同。相对于省级晚报,地市晚报至少有三个做强本土新闻的优势:一是采访力量强,对本土新闻驾轻就熟,二是了解本地需求与读者口味,三是对本地新闻的解读更具亲和力与贴近感。
People living in different regions have different geographical characteristics, and the way of information communication and exchange also has a strong regional and cultural flavor. Therefore, readers are most concerned about the local news that is highly relevant to themselves. This is not only the reason for news proximity, but also a local cultural identity implied in news reports. Compared with the provincial evening paper, the prefectural Evening News has at least three advantages of strengthening local news: First, the interview is strong and the local news is familiar with the second is to understand the needs of local readers and tastes; Third, the interpretation of local news more affinity with Close feeling.