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当前,在发展社会主义市场经济的新形势下,城镇集体企业面临严重挑战。一是乡镇企业的挑战;二是国有企业的挑战;三是“三资”企业的挑战。面对着各方面的严重挑战,城镇集体企业必须转变经营战略,增强开拓市场和竞争能力,在竞争中求得生存和发展。 一、从以生产为中心向以销售为龙头转变 集体企业要实现这一转变,首先要调查市场、研究市场,通过对市场的调查、分析和预测,按照消费者的需求以及企业的资源条件,确定企业的目标市场。其次,以用户需要为产品发展方向,按市场需求安排生产,这样,才能真正做到产品跟着用户走,生产围绕市场转,按照市场需求组织生产。再次,强化销售机制,促进产品销售。一是要端正销售的指导思想,企业领导者应树立市场观念,强化销售意识,改变那种重生
At present, under the new situation of developing a socialist market economy, urban collective enterprises face serious challenges. One is the challenge of township and village enterprises; the second is the challenge of state-owned enterprises; and the third is the challenge of “three foreign-funded” enterprises. Faced with serious challenges in all aspects, urban collective enterprises must transform their business strategies, increase their market access and competitiveness, and seek survival and development in competition. First, from the production-centered approach to the transformation of collective enterprises with sales as the leader, to achieve this transformation, we must first investigate the market and research the market, and through market research, analysis and forecast, according to the needs of consumers and the resources of the enterprise, Determine the company’s target market. Secondly, according to the needs of users, we must arrange the production according to the market demand in order to meet the needs of the market. In this way, we can truly make products follow customers, and production will turn around the market and organize production according to market demands. Again, strengthen the sales mechanism and promote product sales. The first is to correct the guiding ideology of sales. Business leaders should establish market concepts, strengthen sales awareness, and change the kind of rebirth.