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把电子商务中销售的商品通过物流系统配送到顾客手上 ,是虚拟世界的电子商务活动在现实世界中的延续。目前 ,组建物流系统的困难背后是满足顾客需要的资源投入要求与社会资源有限性之间的深层次矛盾。为适应发展电子商务的需要 ,网站商店可以通过 :一是利用自身资本 ,建设一个为电子商务服务的商品配送系统 ;二是利用外部资源———例如现有零售企业、邮购企业的商品配送系统。在这两个商品配送系统中 ,网站商店应当选择运行效率较高的一个。
It is the continuation of e-commerce activities in the virtual world in the real world that the products sold in e-commerce are delivered to customers through the logistics system. At present, behind the difficulties in establishing a logistics system is the deep-rooted conflict between the resource requirements for satisfying customer needs and the limited social resources. To meet the needs of the development of e-commerce, Web site stores can be: First, the use of their own capital to build a product distribution system for e-commerce services; Second, the use of external resources --- such as the existing retail business, mail order business distribution system . In both product delivery systems, the web store should choose one that runs more efficiently.