论文部分内容阅读
随着我国市场经济体制的不断完善,市场竞争急剧升级。“以客户为中心”的客户关系管理理念正成为目前企业市场营销的新思想、新潮流。客户关系管理作为一种新型的现代管理模式,是提升企业核心竞争力,创造和增加企业价值的有力法宝。本文针对联想阳光雨露公司抚顺服务部客户关系管理的实际情况,分析其在客户关系管理过程中存在的主要问题,并提出了完善客户关系管理体系的具体措施。
With the continuous improvement of China’s market economic system, market competition has dramatically increased. “Customer-centric ” customer relationship management concept is becoming a new idea and new trend of current corporate marketing. As a new type of modern management model, customer relationship management is a powerful weapon to enhance the core competitiveness of enterprises and create and increase the value of the company. This paper analyzes the actual situation of the customer relationship management in the Fushun Service Department of Lenovo Sunshine Rain Company, analyzes the main problems in the customer relationship management process, and puts forward specific measures to improve the customer relationship management system.