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面对以互联网及其利用为代表的新传播方式的迅速兴起,面对必须赢得国内外舆论斗争及竞争的紧迫任务,面对敌对势力与我们争夺网上舆论主导地位和青少年的严峻挑战,新闻工作者有什么样的选择?唯一的选择就是迅速、主动、充分、创造性地运用网络传播这种形式积极影响社会舆论及网上舆论,就是把传统媒体在信息、信用等方面的巨大优势与网络媒介提供的巨大发展空间迅速、创造性地有机组合在一起,就是在发展网络事业的同时调整自己在传统领域的运作方式、资源利用方式以全面适应互联网时代的要求。
In the face of the rapid emergence of new modes of communication represented by the Internet and its utilization, in the face of the urgent task of winning the battlefield of public opinion both at home and abroad, in the face of the hostile forces competing with us for the dominance of online public opinion and the harsh challenges of young people, the news work What is the choice? The only option is to quickly, actively, fully and creatively use this form of network communication to positively influence public opinion and online public opinions. That is to say, the traditional media’s great advantages in terms of information and credit are provided by the internet media Of the huge space for development quickly and creatively organically combined is to adjust their own way of operation in the traditional fields while developing their network businesses and resources in order to fully meet the requirements of the Internet age.