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增长压力倒逼广播广告创新营销私家车对广播广告增长拉动减弱今年1月,国内广播广告增长12%,低于传统媒体14%的平均增长率。2013年一季度GDP增长率为7.7%,增幅同比下降,低于8%的预期。经济大环境的增长放缓影响着市场的预期与信心。受经济大环境的影响,传统媒体广告增长放缓。广播广告在经历了十年的高速增长与价值回归之后,增长趋缓。国内私家车数量的井喷曾是广播第二次兴起的关键机遇,
Growth pressure forcing radio ads Innovative marketing Private cars weaken the growth of radio advertising In January, domestic radio advertising increased by 12%, lower than the 14% average growth rate of traditional media. The first quarter of 2013 GDP growth rate of 7.7%, an increase year on year decline, less than 8% of the expected. The slowdown in the economic environment affects the market’s expectations and confidence. Affected by the economic environment, traditional media advertising slowed down. After a decade of rapid growth and return to value, the growth of broadcasting advertisements slowed down. The blowout of the number of domestic private cars was the key opportunity for the second rise of radio.