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本文从命题的提出、核心概念的界定、独特内涵的挖掘到研究框架的搭建和研究方法的阐述,系统提出构建中国电影创作战略理论的设想。中国电影创作语境的变化、创作实践的发展以及世界电影格局的改变,要求对创作战略进行学理化思考和研究。电影创作战略具有统领性、宏观性、长远性与创作性、创意性、创新性等基本特性。电影创作战略由一个核心和两个维度构成,“一个核心”指由创作性、创意性、创新性组成的“三创战略”;“两个维度”分别指由国家层面和企业层面构成的创作战略主体以及由战略制定、战略实施和战略评价构成的战略管理流程。
This paper proposes the conception of constructing the theory of Chinese film creative strategy from the proposition, the definition of the core concept, the excavation of the unique connotation, the construction of the research framework and the research methods. The change of Chinese movie writing context, the development of creative practice and the change of the world cinema pattern require the study of the creative strategy. Movie creation strategy with the command, macro, long-term and creative, creative, innovative and other basic characteristics. The strategy of movie creation is composed of one core and two dimensions. One core refers to the strategy of “three creative strategies” consisting of creativity, creativity and innovation. “Two dimensions” And enterprise-level composition of the main creative strategy as well as strategy development, strategic implementation and strategic evaluation constitute a strategic management process.