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考察世界和中国的企业史,将个人品牌和企业品牌紧密联系而成功的企业可以说是很多很多,如一些服装品牌阿玛尼、范思哲、夏奈儿等。而失败的企业基本上都是因为无法跟上市场的变化和客户需求,其领袖个人品牌和企业品牌的分合往往只是影响企业成败的些微因素,而非一种举足轻重的因素。总的来说,个人品牌与企业品牌关联是利大于弊,关键是企业如何趋
Looking at the world and China's business history, the personal brand and corporate brand close contact and success of the business can be said to be many, such as some clothing brands Armani, Versace, Chanel and so on. The failure of the business are basically because of the inability to keep up with changes in the market and customer needs, the leader's personal brand and corporate brand division is often only a small impact on the success of the business of the micro-factors, rather than a pivotal factor. In general, the relationship between personal brand and corporate brand is more good than harm, the key is how business trends