论文部分内容阅读
共青团新媒体工作存在认知偏差、受众定位不明确、传播内容和形式不生动、传播渠道不够完善、整体影响力不足等一系列问题。当以互联网、智能手机为代表的新媒体技术被运用到共青团的工作中时,产生问题的主要成因是组织结构和运行机制不完善,团干部的新媒体素养不足、专业人才匮乏,资金投入不足等。需要在宏观层面树立科学理念,完善组织设计;在中观层面构建新媒体传播工作机制;在微观层面优化组织资源,全方位推动新媒体传播工作的开展。
The new media work in the Communist Youth League contains a series of problems such as cognitive bias, ambiguous audience positioning, unsound content and form of communication, inadequate channels of communication, and insufficient overall influence. When the new media technologies represented by the Internet and smart phones are applied to the work of the Communist Youth League, the main causes of the problems are the imperfect organizational structure and operation mechanism, the lack of new media literacy of cadres, the shortage of professionals and the insufficient capital investment Wait. We need to establish a scientific concept at a macro level, improve the organizational design, establish a new media communication mechanism at the medium level, optimize organizational resources at the micro level and promote the new media communication in an all-round way.