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实行经济体制改革后,随着国家对企业尤其是对大中型企业进一步放开搞活政策的贯彻执行,企业已享有充分的经营自主权,开始从生产型逐渐转变为生产经营型和开拓经营型。面对千变万化、竞争激烈的市场,怎样才能减少经营管理的盲目性、避免决策失误?一直是人们争论不休的问题。有的认为一个企业经营的好坏取决于企业领导者的才能;有的认为企业经营的成功与否依赖于一个良好的外部环境;也有的认为企业兴衰与其说与产品质量有关还不如说是被其是否有一套正确的营销策略所左右;还有的认为,一流的服务加尽可能大的企业知名度等于成功的经营。这些,都不能说不无道理,但笔者
After the reform of the economic system, as the state implements policies for enterprises, especially large and medium-sized enterprises, to further liberalize and invigorate policies, the enterprises have enjoyed sufficient operational autonomy and have gradually shifted from production to production and management. Facing the ever-changing and fiercely competitive market, how can we reduce the blindness of business management and avoid mistakes in decision making? This has always been an issue that people have been arguing over. Some believe that a company’s business depends on the talents of its leaders; some believe that the success of business operations depends on a good external environment; others believe that the rise and fall of companies is not so much related to product quality as being Whether it has a right set of marketing strategies or not; there is also the view that first-class service plus the greatest possible corporate reputation is equivalent to successful operations. None of these can be justified, but the author